consultant, trainer, speaker, & author

Author of books on mastering SPSS Modeler and SPSS Statistics, independent trainer & consultant for all things SPSS, and predictive analytics & data mining thought leader


Click here to visit my blog, a living project that presents the latest news and developments in the data and research industry.


I have been featured in various seminars and conferences. Click here to learn more about my engagements.

Latest Tweets

  • @curiousshrink Do a "power analysis" and see if you have sufficient power. If you don't then maybe consider 90% confidence. Hope that helps.

  • @curiousshrink Oh my ... that is different. I'm shoulder deep in a project, but that is a different story.

  • @curiousshrink Remember that a p value that is too high can also mean that you don't have enough N. Good luck!

Featured Posts


Isaacson, Innovators, and Becoming Steve Jobs

My review of Steve Jobs biographies and The Innovators.


Your Statistical Result is Below .05: Now What?

My recommendations against immediately jumping to conclusions.

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Essential Elements of Data Mining

My clarification of what Data Mining is and what it isn’t.


Keith has been featured in numerous engagements and seminars.

Keith is an extremely gifted trainer, who combines his extensive knowledge of statistical and data mining techniques with a presentation style which is clearly focused on the needs of the customer. I have enjoyed several days of training on SPSS Clementine both on site at our corporate location and at a dedicated SPSS training center.

Keith was a joy to work with. Even though we were working in different time zones, I could always rely on him to respond promptly to my emails and he was always ready to answer any queries I had, with much patience and detail. He was one of the best course facilitators I had ever engaged.

Keith McCormick is a talented trainer and a top-notch consultant for complex data modeling initiatives. Keith was an integral member of a team that worked to break new ground and gain deeper understanding of customers through a large data project. Keith was a valuable asset and trusted advisor on a team of very experienced consultants. His level of dedication was exemplary, and we hope to be able to partner with him again.

Keith McCormick is one of the most gifted statistical consultants with whom I have trained. His ability to teach difficult concepts in unique and interesting ways is a strength I have rarely seen. Any company would be benefited by his statistical abilities, his adroit communication skills, and his professional demeanor.