It started over 10 years ago with this post. It become a popular topic at workshops and it worked its way into my consulting and training. Since then 100,000 learners have seen a much-expanded version of the material in that blog post.

The folks at LinkedIn Learning have worked with me to give the course a completely new look, and I’m made some great additions since the original online course. One of the new videos that I’m proudest of is the debut of Tom Khabaza’s 10th Law. The chapter on Tom’s 9 Laws of Data Mining is much expanded.

I also have developed this version specifically for analytics leadership. The topics are similar, but it’s not merely an abbreviated version. It shifts the focus to building and managing teams with the Essential Elements concepts.